Abercrombie & Fitch's attempts to rebrand have totally backfired - Business Insider

Business Insider

Abercrombie & Fitch's attempts to rebrand have totally backfired Business Insider The year is 1999. The summer is rolling into fall and Labor Day weekend is spent shopping for last-minute back-to-school clothes. Teen girls, in particular, are flocking to one store. After all, the LFO hit "Summer Girls" is playing non-stop on the ... and more »

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